Every purchase counts: 5% of all sales goes toward humanitarian aid for displaced families and the affected children of Gaza amidst the crisis. Learn more

Every purchase counts: 5% of all sales goes toward humanitarian aid for displaced families and the affected children of Gaza amidst the crisis.

Free shipping on all orders over R1800.00 – automatically applied at checkout

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baby feeding solutions.

for every baby, parent, and journey

Fed is Best was born out of our own frustration as first-time parents. No matter which stage or type of feeding journey your little one is on, we aim to remove the guesswork regarding baby feeding solutions for all caregivers.

baby feeding solutions.

for every baby, parent, and journey

Fed is Best was born out of our own frustration as first-time parents. No matter which stage or type of feeding journey your little one is on, we aim to remove the guesswork regarding baby feeding solutions for all caregivers.

family-run.

We aim to provide a seamless feeding solution to all families to not only make the welfare of the child more accessible but also care for the mental health of you, as parents, caregivers, and guardians.

baby-led.

Each product has been classified according to where babies are in their feeding journey and what their needs may be. We also realise that all babies and feeding journeys are different and have devised many baby-led ways of finding the perfect feeding product

parent-driven.

Parents across the spectrum have the same questions. Through our shopping categories and product indexing, our platform aims to educate at the same time to make the shopping journey for your little love as easy as possible.

stage-based shopping.

Because who has the time (and energy) for late-night Google searches? Shop our intuitively and thoroughly researched categories to best identify what you need for the stage of your feeding journey.

preemie
<0-0m
Suckling support, smaller quantities and feeding apparatuses are essentials for preemie babies
pre-solids
0-3m
Small bottles, slow-flow teats and soothers define the needs for this feeding stage
solids
±4m – onwards
Small bottles, slow-flow teats and soothers define the needs for this feeding stage
our daughter harper

Breast Pumps, collection devices and accessories for moms to support their feeding journey and protect their mental health

baby stages

Vouchers and sets to support someone else’s journey

Top-of-the-range appliances and furniture to support your feeding journey at any stage

0-3m
Small bottles, slow-flow teats and soothers define the needs for this feeding stage
±4m – onwards
Small bottles, slow-flow teats and soothers define the needs for this feeding stage

Breast Pumps, collection devices and accessories for moms to support their feeding journey and protect their mental health

Vouchers and sets to support someone else’s journey

Top-of-the-range appliances and furniture to support your feeding journey at any stage

preemie
pre-solids
solids
our daughter harper
baby stages
5/5

love grows here.

paediatrician-approved.

 All recommendations and advice on this site are paediatrician approved and reviewed to ensure you are receiving the best general recommendations for your feeding stage

10% off your first purchase

welcome to fed is best!

receive 10% off your first order* by filling out the form below

*discount excludes sale items and items excluded due to supplier discretion