Modern motherhood demands solutions that are intuitive, effective, and designed with real life in mind. The Gem Breast Pump is one of those rare products that genuinely delivers on all three – and it’s proudly South African.
Created by a mother for mothers, the Gem is a hands-free, wearable breast pump that fits seamlessly into your life – no cords, no noise, no fuss. At Fed is Best, we’re proud to stock the Gem not just because it’s a smart, high-performance pump, but because it’s built on purpose: to empower women through every stage of their feeding journey.
The Gem Breast Pump was developed by Stephanie, a South African mum who saw a gap in the market after struggling to find a breast pump that suited her needs. She wanted something discreet and wearable, strong but gentle, and built for multitasking – something that didn’t tether her to a wall socket for hours every day.
Instead of compromising, she built the solution herself. And so, the Gem was born – a wearable, hospital-grade breast pump designed specifically for South African families.
Since its launch, the Gem has gained national recognition and grown a loyal following of parents who praise its comfort, simplicity, and game-changing mobility.
What Makes the Gem Breast Pump Different?
Unlike traditional breast pumps, the Gem is made for movement. You can wear it inside your bra, turn it on with a single button, and pump discreetly whether you’re at your desk, doing the school run, or binge-watching a series with your newborn curled up next to you.
Here’s what sets it apart:
Completely hands-free – No tubes, no wires, no need to undress
Hospital-grade suction – Gentle but powerful with 3 modes and 12 levels
Lightweight and quiet – Built for discreet pumping anytime, anywhere
Closed system – Leak-free and hygienic
USB-rechargeable – Charge once, use multiple times
Easy to clean – Minimal parts, simple to assemble
It’s not just about convenience. The Gem is also about freedom – the freedom to express milk without interrupting your day, your work, or your rhythm as a parent.
The term “hospital-grade” can vary depending on how it’s defined. The Gem Breast Pump meets many of the criteria often associated with hospital-grade pumps:
High suction strength (above 250mmHg)
Closed-system design for hygiene
Adjustable suction levels to mimic a baby’s natural feeding pattern
However, some definitions of hospital-grade also require that the pump be suitable for multiple users. The Gem is designed as a single-user pump, intended for personal use only.
In short: the Gem offers hospital-grade performance, but is not classified as a multi-user hospital loan pump.
While it’s not the headline – it is worth celebrating. The Gem Breast Pump is now eligible for medical aid reimbursement through most South African schemes. That means you can buy your Gem through Fed is Best, request a proof of purchase, and submit a claim to your medical aid provider. Depending on your cover, you may be refunded part or all of the cost.
If you’re not sure how to claim, we’re happy to help guide you through the process.
Whether you’re exclusively pumping, expressing while returning to work, or simply want more flexibility in your feeding routine, the Gem adapts to your lifestyle. It’s ideal for:
Working mothers needing a portable, silent pump for the office
Stay-at-home parents managing multiple children
Mums with preemies or latching challenges who need reliable supply support
Anyone tired of being stuck next to a plug socket
The Gem aligns with everything we believe in: products that empower parents, support breastfeeding journeys, and bring ease to everyday life. It’s not just a pump – it’s a tool for reclaiming time, movement, and choice.
We’ve seen firsthand how the Gem has transformed the experience of expressing for our customers – and we’re thrilled to offer a product that’s local, thoughtfully designed, and backed by a founder who understands the journey.
The Gem Breast Pump isn’t just another pump on the shelf – it’s a breakthrough in modern expressing. Designed by a South African mum for South African mums, it delivers on power, portability, and peace of mind.
Now available at Fed is Best, the Gem brings together everything parents ask for: hands-free design, hospital-grade performance, and the reassurance of medical aid eligibility.
If you’re looking for a breast pump that understands you – this is the one.
welcome to fed is best!
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